In May of 2016, Colavita’s Premium Selection extra virgin olive oils were granted permission to use the North American Olive Oil Association (NAOOA) Quality Seal, thereby elevating the line to the highest status possible as ranked by the International Olive Oil Council. The seal certifies that the Colavita olive oil has been tested by industry professionals for quality and authenticity and satisfies both criteria. To maintain the seal and high status, participating brands must agree to have samples taken from random retail locations twice a year. This ensures that seal-holding brands sustain high quality oils perpetually.
Giovanni Colavita, CEO of the company, remarks, “Quality and consistency are what our family brand is all about. We want consumers to know that when they buy Colavita, they are getting the best olive oil at a price they can afford.”
Consistency is key to Colavita’s success. Since the company’s founding in 1978, Colavita has been privately owned and operated, allowing for complete quality control. To this end, the company was the first in the industry to use dark green bottles, which help to protect the oil from light, in turn extending shelf life.
About Colavita USA
The Colavita family has been exporting authentic Italian extra virgin olive oil for four generations. Colavita Extra Virgin Olive Oil is recognized as the trusted family brand in the U.S. and has earned awards from renowned cooking publications such as Fine Cooking and Cook’s Illustrated and general-interest magazines like Men’s Health.
Colavita® specialty products including durum wheat semolina pasta, a full selection of balsamic and wine vinegars, traditional and organic pasta sauces, and olive-canola blended oils are the ingredients of choice for chefs in home, restaurant, and professional kitchens alike. Colavita also markets marinated vegetables and spreads, all prepared according to Colavita family tradition.
You can read more on the Specialty Food Association website.