Colavita is proud to have earned the Good Housekeeping Nutritionist Approved Emblem for our Premium Selection Extra Virgin Olive Oil.
Launched in 2016, the Emblem is granted to foods and brands that align with its core values of simplicity, transparency, and innovation. Consumers can make an informed choice by using our Premium Selection EVOO, knowing that the bright green label denotes a product that’s convenient and health-conscious, while maintaining great taste, staying true to its family-centered brand ethos, and simplifying healthy eating habits.
Food products that have earned the Emblem work with the GH Nutrition Lab to ensure transparency, nutritional value, and innovative attributes for the Emblem. The Lab is headed by Registered Dietitian (RD) and New York State Certified Dietitian-Nutritionist (CDN) Jaclyn London, who is responsible for translating scientific findings into actionable information on the pages of Good Housekeeping.
In addition to earning the Emblem, Colavita is partnering with Good Housekeeping in a series of promotional activities in 2018. To start out the New Year on a healthy foot, Colavita Premium Selection EVOO was featured in the broadcast media tour “New Year, New Mindset,” which focused on healthy food choices and aired in over 150 radio and television outlets to over 1.5 million viewers and listeners. We’ll round out the summer with an appearance at the Cape May Beer & Crab Festival in New Jersey on August 4, 2018. Stay tuned for a healthy year ahead.
About our Premium Selection Extra Virgin Olive Oil:
For our Premium Selection EVOO, we source from our new harvest oils to create the traditional Colavita flavor, a trademark of our family legacy. This is the oil that we like to use for all our cooking needs, from light sauteing to drizzling over our favorite dishes. In addition to its great flavor and consistently high quality, as an olive oil it’s well-known for its positive health attributes and has been proven to reduce the risk of heart disease, diabetes, cognitive decline, and inflammation.
About Good Housekeeping:
Celebrating 130 years, Good Housekeeping (goodhousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website, and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, one of the nation’s largest diversified media, information, and services companies.
Find out more about the seal here.
Watch a video about Colavita receiving the seal here.
By Colangelo & Partners (January 26, 2018)