A Letter from Our CEO - Colavita

A Letter from Our CEO

Dear Colavita Community,

Forty years ago, Colavita created the Extra Virgin Olive Oil (EVOO) category in the US; we were the first to sell and nationally market this top quality, flavorful olive oil product that also delivers excellent health benefits to American food lovers.  Today, we are still innovating and growing. We remain a leader in the EVOO category with coast-to-coast distribution in all channels of trade, including specialty shops, supermarkets, restaurants, hospitality, as well as a burgeoning online business.   This growth has expanded our footprint, including the establishment in Northern California of a second U.S. production and distribution facility.  Yet at our very core we remain a family-owned, agricultural products company that is passionate about our business and take quality, authenticity and place of origin very seriously.  

In 2010 this commitment was put to the test.  A report called the “UC Davis Olive Oil Report” was released with misinformation and false statements made about Colavita and other major brands based on biased research that questioned the authenticity of our olive oil, among others.  Although this report was soon discredited by the courts and the food industry as a whole, it was circulated in the media by the competitors who funded it and unfortunately continues to recirculate almost a decade later.  Nevertheless we have learned from this experience to go above-and-beyond to protect our brand, our customers and consumers by instituting even stricter policies ensuring traceability and transparency for all of our EVOO products.  

Quality, consistency, authenticity and innovation are the four key strengths that have enabled my family to establish its standout positioning as a pioneer in the US market. We will continue to strive for the highest standards of quality that were first established by our company’s founders.  Every bottle of our olive oil is produced under the supervision of my family as it has been for generations.  Every production lot is tested, re-tested and released only when final approval is provided by the Colavita family.  For us, there has never been and never will be a compromise on quality.

Innovation is also alive and well at Colavita. In just the past few years, we have: expanded our operations into California with a state of the art facility that dramatically improves our service capabilities and market reach; significantly grown our online business by partnering with the leading e-commerce players; made investments in the meal kit industry and in wine to complement our expanding food business; and finally, added more high quality, artisan Italian food products to expand our platform of specialty foods for distribution here in the U.S. and abroad

Most recently, in April of this year, we announced the acquisition of a leading boutique Italian wine importer, Panebianco LLC. In Italy ─and also here in the United States ─wine and food go best together. We’re enthusiastic about the natural synergy of marketing food and wine products together. 

We’re also proud to add Mulino Bianco, Italy’s leading producer of cookies and other baked goods, and Rio Mare, a leading Italian producer of tuna and other seafood products, to our portfolio of products.  

We thank you for the trust and confidence that you have shown us through the years and for taking this forty years and counting journey with us. I assure you that my family and I take this responsibility very seriously. Your loyalty has meant so much to us and we consider all of you a part of our extended family.

Respectfully yours,

Giovanni Colavita
President, CEO
Colavita USA

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